Students will be introduced to the 4 P's of Marketing covering the concepts of Product, Price, Promotion, and Place (Distribution). "The Music2go simulation got me involved and motivated for my company to succeed." Music2go uses a dynamic marketplace so that students must continually analyze the changing market and understand the needs of their customers, therefore will reinforce the importance of planning, implementation and evaluation of strategy.The competitive nature of Music2go makes the simulation so enjoyable for students, while encouraging involvement and learning in a way that no other teaching methodology can Students compete against others in their course in an online multiplayer environment.Each decision period, students will undertake Market Research and analyse Market Data to formulate their own Strategic Marketing Plan, while keeping to a fixed Marketing Budget.Students will make all the key functional decisions involving Price, Sales Forecasts, Advertising, Promotion Activities, Distribution, and R&D, just like Sales & Marketing Executives in the real world.
The challenge is to build their firm into the leading player in the market. The division was created to launch an assault on the MP3 Player market and students have the opportunity to formulate their Sales, Marketing and Distribution strategy. Students take over an MP3 Player division of a large Consumer Electronics Corporation.De la première à la deuxième génération.ĭavid-Benz, H., Egg, J., Galtier, F., Rakotoson, J., Shen, Y., Kizoto, A. Les systèmes d’information sur les marchés agricoles en Afrique sub-saharienne.
A draft concept note was then produced in early 2012 by CIRAD, CTA, UNECA and MSU and discussed in Addis Ababa on 8- during a UNECA Expert Group Meeting on MIS.ĭownload the Summary Notes -Book on innovations in second generation MISs That is the reason why one of the main recommendations of the two projects has been to discuss further the feasibility of setting-up an African network of MISs. This great diversity offers a great opportunity in terms of best practices, sharing of experiences and mutual learning. Addis Ababa, 8 – ĬIRAD-INRA-AFD-CTA and MSU-Hewlett projects have shown the existence of a wide range of different MIS models in Africa. The results of these two research studies were discussed during an international workshop held in Bamako, which brought together the representatives of thirty MISs in Africa and other parts of the world (such as India), different AMIS networks (AMIS of the Americas, AMIS of West Africa), Africa-wide and international information systems (FEWSNET, GIEWS - FAO), regional organizations (ECOWAS, CILSS, COMESA, United Nations Economic Commission for Africa), donors, market participants (farmers and traders) and researchers.ĭownload the Bamako Workshop Report - Policy BriefĬIRAD-INRA-AFD-CTA and MSU-Hewlett projects showed the benefits as well as the limits of innovations delivered by 2GMISs, and led to the formulation of a set of recommendations, which are summarized in a joint policy brief.ĭownload the Policy Brief - UNECA Expert Group Meeting on Establishing the African Agricultural Market Information Systems Network (AAMIS-NET). Can technical and organizational innovations delivered by the second generation MISs (2GMISs which emerged in the late 1990s and early 2000) help solve these problems? In order to answer this question, two research projects were set up, one by CIRAD and INRA with funding by the AFD and the CTA, and the second by the MSU with funding by the Hewlett Foundation. © H David-BenzĮver since their creation, MISs have been confronted with technical difficulties (reliability of information, dissemination speed, lack of feedback on the end use of disseminated information, lack of analysis), institutional difficulties (lack of incentives to innovate in order to better satisfy user needs, administrative rigidities) and financial difficulties (short-term project-based funding).
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